Future Talent. Fashion Energy.

For the B42 kids’ campaign, we shot youth football like a fashion editorial — heavy strobes, clean edges, bold styling, zero clichés. Fast moves, sharp light, iconic frames.

Real kids, real energy, but dressed in a visual language usually reserved for runway and high-end sportswear. Less “training session,” more “youth culture meets fashion studio.”

These images now define B42’s look across marketing, app and social — a new aesthetic for a new generation of players.